Mike Brewer Motors is celebrating winning one of the most prestigious awards at the national 2018 Auto Trader Retailer Awards. Operating in Sheffield and Luton, Mike Brewer Motors won the Best Online Experience Award (stocking more than 200 cars); a category designed to celebrate the industry’s very best digital forecourts
Now in its 11th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital excellence, and a commitment to exceptional customer service. During the awards ceremony, which took place at One Marylebone in London on 19th July, a total of 12 trophies were awarded across six categories, each representing the central pillars of modern automotive retailing.
With 55 million cross platform visits each month, Auto Trader is the UK’s number one automotive website, as well as the most trusted amongst car buyers.
The winners of the Auto Trader Retailer Awards were determined by the most comprehensive judging process in the Awards’ 11-year history, which not only featured a very prestigious judging panel of experts (including senior executives from Google, Compare the Market, and uSwitch), but also the opinions of thousands of car buyers, an in-depth analysis of millions of data points from across Auto Trader’s market place, and also its first ever mystery shopping process.
No wonder Mike Brewer Motors was described as ‘truly inspirational’ and ‘the best-of-the-best’ by Auto Trader sales director, Le Etta Pearce, who presented the awards alongside former Gadget Show presenter, Jason Bradbury.
Collecting the award, Director of Mike Brewer Motors, John Tustin, said:
“We are absolutely delighted to have caught the attention of such a prestigious panel of judges, and even more importantly, the car buyers that the website was built for. Customer feedback and opinion is invaluable to us and this award proves that we’ve got our online customer journey right.
In February 2018, our website was relaunched by our in-house design and development teams as part of a substantial reinvestment into our digital infrastructure. With our customers telling us that they are happier than ever to purchase online, we are confident that our strategy to move further into the digital space will create a robust and future-proofed business that is highly relevant to our customers’ needs.”
Auto Trader Sales Director, Le Etta Pearce, said:
“This year our winners were determined by our most gruelling judging process to date, which whittled down over 13,000 UK automotive retailers to just 12 exceptional businesses. Even to be shortlisted is a huge achievement, but to lift a trophy and to feature a winner’s logo in their dealership puts them amongst the industry’s best-of-the-best.”
“Today’s car buyers are savvier than ever before, and they’re looking for excellent customer experiences both online and in-store. By adopting best practice across every aspect of their business and representing the very best of the automotive retail sector, this year’s winners aren’t simply meeting their customers’ expectations, they’re exceeding them.”
For a full list of winners, please visit the Auto Trader Retailer Awards website: https://www.autotrader.co.uk/retailer-awards